引用

It’s been a while since I was in the mood to leave a note here.

 

Been wasting time in last couple months I believed. 

 

Didn’t get much improvements lately.  I gave up on my colleagues, my work…. Originally I thought I could perhaps contribute to make a change.  How silly am I?! 

 

Looking out from the wall-high windows, not much vehicles on the street…. suddenly I really miss my friends, my few colleagues in Shanghai, my love ones in HK…. I want them to be around sharing this good time with me.

 

Oh, I am at Seoul right now, staying at the nice hip Park Hyatt Seoul.  I like this hotel pretty much.  The open bathroom, transparent walls… I really enjoyed the nice view while taking the hot bath. 

 

Didn’t spend much time clubbing clubbing lately.  However, seems like I still am not behaving much.  Sounds bad to me indeed. 

 

Guess what?  I really thought of working on a survey kind of thing.  Seriously wanna know about my reputation around.  Am I the trouble-maker?  Or a slut?  Better be a bitch!!  But ya know, friends in Shanghai would never tell me the truth.  They all start with good words and end with even nicer words… liar liar liar!!!

 

Hey, you know I am trying to work on a task, something to keep me focused while at work.  I know my colleagues are stupid & selfish, and they are disgusting in some ways!!

 

For anyone of you here who happened to be clients of my colleagues, please be aware of everything industry info or company data they’ve been sending you.  The numbers might likely be fake, damn fake.  For god’s sake, I have no idea why they have to lie on the tiny little numbers at all.  Losing credibility to your customers is always the worst thing to do, haven’t anybody known about that?

 

I thought people care about "professionalism".  This is probably the only thing I have, you know.  I used to tell every client of mine to start thinking about CRM if they haven’t.  It’s not a new theory or whatever they should just catch up doing.  This is all about common sense indeed, you know. 

 

Apparently my sales colleagues have no idea what it is about.  Or are their clients really idiots?  I wouldn’t count on that!!!

 

Don’t know.. I have moved on.  So, should probably just give them a break….

引用

三分饱，三分聪

Stanford Report, June 14, 2005 ‘You’ve got to find what you love,’ Jobs says This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005. I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories. The first story is about connecting the dots. I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting. It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later. Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. My second story is about love and loss. I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me – I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over. I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together. I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle. My third story is about death. When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you’ll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something. Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes. I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now. This was the closest I’ve been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma - which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stay Hungry. Stay Foolish. Thank you all very much.

引用

……

      没有尽头的路让人绝望，一成不变的路让人失望。

      突然发觉人生真的很短暂，不过几万天。更为短暂的是我们瞬间的想法。想延伸这短暂的瞬间，那么付诸行动吧，成功也好，失败也好，都不重要。

      我只想满怀希望的走过每一步路程，不留下不该有的遗憾。

测试一下手机的发布

M$的确很厉害

其它blog改要追赶了

./configure –prefix=/home/libxml

./configure –with-apxs2=/home/webadm/bin/apxs –with-mysql=/home/mysql –with-libxml-dir=/home/libxml

The important thing is not to stop questioning.

Albert Einstein

US (German-born) physicist (1879 - 1955)

引用

突破常规思维的“非典型”营销策略

　　几年前,我在读MBA时营销学教授给我们讲课。讲授之前，教授向我们提出了一道有趣的考题：“很远的地方发现了金矿。为了得到黄金，人们蜂拥而去，可一条大河挡住了必经之路，你们怎么办？”教授刚说完考题，课堂就热闹起来，有人说游过去，有人说绕道走。但教授却笑而不语。良久，教授才严肃认真地说：“为什么非要去淘金，为什么不可以买一条船搞营运,接送那些淘金的人，这照样可以发财致富！”全体愕然。教授接着说：“人们为了发财，即使票价再贵。也心甘情愿买票上船。因为前面就是诱人的金矿啊！”我们茅塞顿开。是啊，我们在进行营销活动时，为什么不采用一些非常规的思路呢？相对于常规的营销策略而言，这些非常规的营销策略或称之为“非典型”的营销策略，带给企业的可能是意想不到的效果。

　　-逆向思维在激烈的市场竞争中，如能突破常规思维的樊篱，有意识运用与传统思维和习惯背道而驰的逆向思维方法，“反弹琵琶”，往往好能收到“曲径通幽”，取得意想不到的效果。比如天津毛纺厂生产的一种呢料，因原料成份的不同，着色不一，常常出现白点，销路始终难以打开，后来，设计人员灵机一动，来了个缺点逆用，一反常态，变消灭白点为扩大白点，制作出了一种雪花呢新产品，投放市场后，掀起了一股不小的销售旋风，厂方赚了个盆满钵满。又如，美国一家叫修勒特派克德的公司，有着一套自己独特的营销策略，即从不首先研究开发新产品，而是专门探询别的新产品的毛病，然后根据用户的意见进行改进，迅速开发出用户喜爱的新产品。由于他们克服了别的产品的缺点，因此，该公司产品的市场必然扩大。

　　-市场创新早在20世纪70年代，吉列公司的刮胡子刀片和刀架就已风靡全球，其产品每年销售额达20亿美元。在已有成绩的基础上，这个跨国公司也面临寻找新的销售市场的问题。经过一年的市场调查，终于发现了“新大陆”。原来，在美国8360万30岁以上的妇女中，大约有6490万人为了自身的美好形象要定期刮除腿毛和腋毛，其中2300多万人是靠男用刮胡刀来完成这一大事的，而且每年在这方面的花费就达7500万美元。于是，吉列公司为这些妇女心设计了专用的“雏菊”牌刮毛刀。它的刀头部分与男用刮胡刀并无二致，只是刀架选用了色彩鲜艳的彩色塑料，握柄由直线型弯为弧形型,并在上面压印了一朵美丽的雏菊。新型产品一面市，即被成千上万的妇女抢购一空，成为畅销产品。男人要刮胡子，而女士绝少刮胡子。然而，吉列公司却换种思路，于不可能中获得了巨大的成功。

　　-后发制人日本最大的口香糖生产商华格利公司有一段时间苦于自己在桂花香型的口香糖细分市场上不能与称霸这个市场的“但尼”品牌相竞争，他们经过大量的市场调查和研究，发现“但尼”有二点不足，一是清新气息保留时间太短，二是口香糖体积不够大。于是他们以“长”对“短”，以“大”对“小”，推出了针对“但尼”的大红牌口香糖，很受消费者的欢迎，最终成为这个市场的领导品牌。在市场角逐中，许多企业家推崇“抢人之先”，“先发制人”。然而，先发固然易于制人，而后发则未必受制于人，并且可能制人。录像技术是索尼公司最先发明的，该公司“贝塔马克斯”录像机在市场上十分走俏。而擅于“后发制人”的松下公司专门研究竞争对手的新产品，找出其不足加以改进制造出更先进的产品。在索尼技术的基础上，松下公司推出功能更加完美、令消费者一见倾心的乐声和RCA两个品牌的录像机，一经投入市场，迅速压倒对方，赢取了“半壁”录像机市场。任何新产品推出时并不是十分完美的，由此取人之长，补己之短，从而推陈出新，后发制人。

　　-巧妙互补这是一种寻求发展的非典型思维方式。这种策略通过发现产品的互补性，想办法把市场做大，而不是与竞争者争夺现有的市场。20世纪60年代初，柯达公司意欲开辟胶卷市场，他们并不急于动手，因为他们深知要使新开发的胶卷能在市场上立竿见影，并非易事。于是他们采用发展互补品的办法，在1963年开发大众化相机，并宣布其他厂家可以仿制，一时出现了自动相机热。相机的暴增，给胶卷带来广阔的市场，柯达公司乘机迅速推出胶卷，一时销路遍及全球，“柯达”从此声名鹊起，从而实现了创造胶卷市场的目标。利用互补品开拓市场的一个典型的例子就是计算机的软、硬件之间的关系。例如，Windows95在奔腾机上比在486上能发挥更大的效力。同样的，奔腾芯片在Windows95的系统环境下运行比在Windows的低版本上更能体现其价值。因此两者相互补充和相互促进，创造或放大了奔腾芯片和Windows95的市场。

　　-另辟蹊径在美国一家名叫“奢朋”的蛋糕店运用了摄影与电脑有关的新科技，可以将顾客指定的照片丝毫不差地“印”蛋糕上。这项新业务使传统生日蛋糕更加艳丽更加夺目：中间的影像形象逼真，周围的祝贺文字感人肺腑，边上的奶油装饰五彩缤纷。加工这样的新式生日蛋糕每次收费不低，需15美元，可是慕名前来订购的顾客络绎不绝，蛋糕生意兴隆。另外，德国有一家世上稀有的怪缺商店，专门经营市场上难得的产品，比如：6只指头的手套，缺一只袖子的上装，少一条腿的裤子等等。这家商店虽然不如一般商店那样门庭若市，但他的顾客成交率较高，而且利润特别好，基本上没有竞争对手。

　　-化“危”为“机”危机常在，而巧渡危机的智慧并不是每个企业和经营者都具有的。作为一个优秀的企业或企业家非但要善于应对危机，化险为夷；更能在危机中寻求商机，趁“危”夺“机”。北京房地产界颇负盛名的潘石屹，在其大手笔建造的“SOHO现化城”热销时，其麾下40多位营销精英突然集体辞职，楼盘销售顿时陷于瘫痪，公司内部人心惶惶，一时间成为京城大街小巷妇孺皆知的新闻，所有人都认为潘石屹从此要一蹶不振了，但他并没有被这种致命的打击吓倒，而是借机(媒体的渲染炒作已使“SOHO现代城”声名鹊起)迅速调整经营战略，招兵买马加大销售攻势，变不利为有利，不但迅速度过经营危机，而且楼盘的销售情况比正常条件下更好，成了北京房地产界的一大经典之作。又如在1998年长江大洪水中，湖北咸宁簰州湾大溃口，使簰州湾声名大振，家喻户晓。该地酒厂当即申请注册了“簰州湾”商标，并顺推出簰州湾系列酒，很快在市场上走俏，酒厂赚了个盆满钵满。再如2001年中美撞机事件发生后，新闻媒体大量的专题报道，进一步引发了读者对军事类图书的热切关注。一些出版社和书社纷纷抓住这一商机，巧打军事牌。光明日报出版社很快推出《中美俄新型尖端武器》一书，因其含有美EP—3E侦察机和我歼8‖飞机的图片和较为详细的装备性能介绍，为广大读者看好。海洋出版社《美国海上力量由海到陆》、国防科技大学出版社的《世界海军武器装备》亦很畅销。一些书商大量订购军事图书而从中大享其利。

　　-转移市场由于各地消费习惯、经济状况各不相同，有些商品在这个地方市场销路不好，并不意味着在其他地方销路也不好。如中国内地的红木家具在香港市场上不是很畅销，原因是香港人住房面积小，喜欢少占地的家具；而在西欧则不同，红木产品大行其道，因为西欧人住房宽敞，不在乎占地多少。又如湖南有家铸造厂生产的井盖近年在港、台市场上受到了巨大的冲击，销售每况愈下。该厂没有硬撑或盲目转产而是设法易地移位，果然在东南亚的一些国家找到了新的市场。

　　-限制供应物以希为贵、紧俏的东西总是好的，这是消费者的一般认识。抑制供应正是迎合消费者的这种心理。其优点主要有三：一是可以使商品在消费者眼里更有吸引力，从而使潜在需求上升，使企业能够获得整个市场上较大的份额；二是商品的短缺可能成为人们关注的新闻焦点，能给公司树立良好的形象，进而创造更大的市场；三是等待短缺产品时，顾客可能会购买公司其他滞销的替代产品。当然，采用这种方法的风险也很大，它可能非但不能创造市场反而会缩小或失去市场。因而采用此策略必须谨慎，要做好市场调查，最好用于产品质量较好或某种流行产品。日本以经营电子游戏卡而著名的任天堂公司在其游戏卡销售达到高潮时，曾采用限制供应的办法，造成一时缺货的现象，最典型的是其在1988年圣诞前夕，零售商定了11亿张游戏卡，而任天堂公司仅提供3.3亿张，有趣的是，这种短缺创造了更多的消费需求，公司也因此而获得了上述诸多好处，并巩固和创造了更多的游戏卡销售市场，不到几年，其年销售额已达50亿美元，被称为“任天堂奇迹”。

引用

3000年的美好生活

 

自动剃须刀再也用不着你自己动手就能工作了

衣服能自动换成时髦的款式

得到一身古铜色的皮肤只要几分钟

不是你背背包，而是背包背你

感冒时，特殊的机器会照看你的鼻子

化妆变得更容易

即使你在睡觉，机器人也会帮你锻炼身体

你可以在卫生间里练习冲浪

直升机式的帽子可以快速得带你到目的地

如果你上网输入不健康的词汇，电脑会惩罚你

运动员赚钱太多了，以至于他们可以雇人为他们比赛

四条腿的裤子保证你随时随地可以休息

如果你要去其他大陆，你可以自己开车去

为了节省能源，校车司机被马戏团表演者取代。

汽车在停的标志前必须停止

可以不改变频道而改变单个演员

医生同时也是魔术师，他可以不用X射线检查你的骨骼

转自Pconline,Nicky’s Blog

我转自：http://siyizhu.com/article.asp?id=465